World Expo to promote oriental medicine

The 2010 World Oriental Medicine-Bio Expo will be held in Jecheon, North Chungcheong Province, from Sept. 16 to Oct. 16 to promote the excellence of oriental medicine to the world. / Courtesy of organizers

The 2010 World Oriental Medicine-Bio Expo will take place in Jecheon, North Chungcheong Province, from Sept. 16 to Oct. 16 to promote the excellence of oriental medicine to the world.

Under the theme of the “Rediscovery of Traditional Oriental Medicine,” the organizers aim to attract some 1.05 million visitors, including 50,000 foreigners from 15 countries during the 31-day event.

Participants will deal with the major issues such as globalization and industrialization of traditional medicine at the main halls, such as the Future Oriental Medicine Museum and the Herbal Life Science Museum, along with experience programs such as cultural performances.

Among others, representatives from 15 countries will exchange their traditional medicine knowledge and experiences at the World Traditional Medicine Museum. Also, seven Korean prestigious oriental hospitals will take part in the exhibition and experience programs.

Jecheon is known as a hub for the production and distribution of 30 percent of the medicinal herbs produced in Korea, due to its natural backdrop of the Taebaek Mountains.

The region also has strong infrastructure for the oriental medicine industry and historical background as the major market during the Joseon period (1392-1910). It houses several leading pharmaceutical companies in Korea in the Jecheon Bio Valley, the Traditional Medicine Industry Center (Ministry of Knowledge and Economy) and college research institutes (The College of Oriental Medicine of Semyung University, The Oriental Medicine Bio Clinical Support Center, and The Food Processing Technology Research Institute of Daewon University College).

source: Korea times

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