The Korean wave has proven its potential in India. A total of 126 business meetings took place between twelve Korean firms, including CJ Entertainment and KBS Media , and 50 Indian companies, according to a statement released by the Korea Creative Contents Agency (KOCCA) on March 18. The meetings were held at the latest convention of the Federation of Indian Chambers of Commerce and Industry on Films, Radio, Audio-visual, Music, Events, Shows (FICCI FRAMES), a leading annual convention on India’s culture industry which was held from March 12 to 14 in Mumbai, India. Indian culture industry leaders and experts showed a strong interest in Korean firms and culture during the three-day convention which took place from March 12 on the theme of “A tryst with destiny -- Engaging a billion consumers.” FICCI FRAMES has been held since 2001 and is known as one of the largest conventions on the media, entertainment, and information industries in India. Korea became a partner country for FICCI FR...